One of the most talked-about trends in HR technology today is the use of people analytics tools - data is a differentiator in talent management.HR has always been driven by data.Traditional HR tasks such as performance reviews and staffing requests already create data that are used to support planning decisions, while processes such as hiring and firing create records of activity, as well.

People analytics examines that data and provide insight on goals such as creating more effective hiring criteria, better engaging employees, improving performance management and determining who's at risk of quitting, all of which are pivotal areas of an effective talent management strategy.